I advise and build with executives, institutional leaders, practitioners, founders, and other people of depth who know more than others can see.
My practice is narrative strategy, and the deliverables are usually short and long form writing. An investor may need letters to limited partners or a fund thesis. A nonprofit executive director may need their own voice and the organization’s to tell the same story. A founder may need a series of essays that articulate why their company exists, plus a launch announcement and product marketing.
Most of my clients work in fields where the substance is hard: finance, medicine, law, engineering, science, and academia. The real work is understanding what they know well enough to think alongside them and help develop ideas, not just express them. It helps to have someone from the outside who can reflect back something they hadn’t considered.
The most interesting work is where an individual leader and their organization overlap: what is the organization doing because of what this person knows? I look at how the pieces fit together, which is the same instinct behind how to pick a restaurant, a short story you can read here. A post, essay, website, sales deck, or campaign may answer one question while the underlying logic stays invisible.
I often work with leaders at inflection points, when the explanation hasn’t caught up to reality yet. Engagements can be short and bounded, sometimes a single piece of writing.
Based in Philadelphia. Begins with an email: jarrettmp@gmail.com
how to pick a restaurant
I'm not a foodie, and I don't have a bunch of chef friends, but I've always been told that I'm good at picking restaurants. And honestly, the record is hard to argue with.
Being good at picking restaurants is like a badge of honor for someone who is culturally Jewish.
It’s not just the reviews, the press, the decor, the food pics, the chef’s story, or any individual piece of content. What I'm really doing is a vibe check on whether the place seems to know what it is, and whether all the ways they show up agree about that. That's narrative systems: how meaning holds across signals.